Austin, Texas – The South By Southwest Music and Media Conference and Festival is thrilled to announce Bruce Springsteen as keynote speaker for the 2012 event. The keynote will take place on Thursday, March 15, 2012 at the Austin Convention Center, the hub of SXSW Music events.

Springsteen’s artistry has drawn worldwide acclaim and honors. His recordings include time-tested classics of rock and acoustic-based albums celebrating folk traditions. His live shows are truly fervent celebrations of the communal power of music. As SXSW fosters connection and communication in the music community, this event will undoubtedly further those aims in a unique conference session.

In the tradition of legendary artists delivering the main event at SXSW, Springsteen joins notable keynote alumni including Johnny Cash, Carl Perkins, Lucinda Williams, Robert Plant, Pete Townshend, Smokey Robinson and Neil Young. Join us in March for a memorable keynote with Bruce Springsteen.

The Bruce Springsteen keynote will be open to Music and Platinum registrants and registered showcasing artists. SXSW aims to educate and inspire participants by offering numerous industry events and countless networking opportunities. After a full day of events at the Austin Convention Center, attendees take to the streets for the world-renowned music festival, which showcases over 2000 acts from over 55 countries on 90 stages throughout downtown Austin. Conference registrations are now being accepted. For more information on every aspect of SXSW, please go to http://www.sxsw.com.